REIONTHEWALL
rei is a left + right brain digital polymath / degen living in Brooklyn, NY working at the intersection of technology, culture, and research. hands in (and on) all things interdisciplinary—digital transformation, AI research / applications, strategy, product/ion, UX/UI design and development, blockchain, information & CMS architecture, design thinking, human-centered design, HCI, and applied research. deeply into people and the internet. anthropology + ethnography + literature bg from University of St. Andrews. currently leading MATTE’s digital team as Director, Digital and Enterprise innovation. interested in digital culture, thinking about things too deeply, building AI art and applications, drawing + reading comics, and all things web2, 2.5, and 3. NFT NYC selected artist ‘23 + 24 korean / minnesotan
FILTER; ALL, EXPERIMENTATION, 3D, AI, AR, BRANDING, CMS DESIGN, CREATIVE PRODUCTION, DESIGN, DESIGN STRATEGY, DEV, DIGITAL PRODUCTION, EXHIBITION, ILLUSTRATION, INFO ARCHITECTURE, PRODUCT MGMT, RESEARCH, SOCIAL, UX/UI, WEB3, THOUGHT LEADERSHIP
2025 MOTH LOGIC, AI
first experimentation w/ video GenAI
Stable Diffusion (image generation)
Midjourney Niji + 6.1 (image generation)
Luma Ray2 (image → video generation)
Color.io (color grading sky clips)
MM Audio (+ sound effects to clips)
Eleven Labs (text-to-speech until i quit & used my voice)
Canva (reference comps, video editing)
TextEdit (scripting + prompt documentation)
Apple Voice Memos App (record VO)
EXPERIMENTATION, AI, DIGITAL PRODUCTION
2024 BILLIE EILISH FRAGRANCE PLATFORM RELAUNCH
director, digital for platform design direction, UX/UI, and development consulting for Billie Eilish’s fragrance website—focus on minimalist design + gallery-style UI that highlights product forms as art pieces + responsive user experience. incl Tanya Lize, designer
DESIGN STRATEGY, UX/UI, DEV
2024 KEN FULK PLATFORM RELAUNCH + ASSET GENERATION
design strategy, UX/UI, development, and digital production for Ken Fulk’s digital platform & brand expansion into luxury retail—leveraging research-driven design + custom stable diffusion model build for reimagined brand image generation (their products imagined through a realism painting style) to deliver high-impact digital experience (that preserves their signature personality + playfulness) with a lean team
ꜰᴇᴀᴛᴜʀᴇᴅ ᴏɴ ꜱɪᴛᴇɪɴꜱᴘɪʀᴇ + ᴍᴀxɪʙᴇꜱᴛᴏꜰ 👾
DESIGN STRATEGY, UX/UI, INFO ARCHITECTURE, CMS DESIGN, AI, DEV, EXPERIMENTATION
2024 MATTE SUPERBOWL HELMET, AI
MATTE last-minute social asset nod to Superbowl LVIII, AI imagery via Midjourney, post-production, in collab with Rene Gibson (3D)
AI, SOCIAL, DIGITAL PRODUCTION, 3D, EXPERIMENTATION
2024 HERE ON TOUR, WEB3, DIGITAL DESIGN + UX / UI
digital design strategy, branding, and UX / UI design for artist Niles Luther’s genesis NFT collection converging classical music, fine art, and the blockchain— “HERE, on tour”, development by Niles Luther
UX/UI, WEB3, DESIGN, DESIGN STRATEGY, BRANDING
2023 OFFICE-CORE SERIES FOR MATTE SOCIAL, AImini social collab commissioned by Chester Huynh, office-core social series imagined through Midjourney AI
"the majority of AI imagery you see is either very weird or very beautiful, and occupies a space you either know very well or not at all—the intentionality behind this series was to straddle the line between both dichotomies and make something that felt yes very AI but also very true to us"
AI, SOCIAL, DIGITAL PRODUCTION, EXPERIMENTATION
2023 JRNY NFT COLLECTIVE, PLATFORM BUILD
digital lead for UX/UI platform design & development for JRNY NFT collective (+ info / CMS architecture), 3D asset development
DESIGN STRATEGY, UX/UI, INFO ARCHITECTURE, CMS DESIGN, 3D, WEB3, DEV, NFT
2023 MATTE PROJECTS AGENCY DIGITAL REBRAND (PLATFORM REDESIGN)end-to-end digital lead covering design strategy (information + CMS architecture), UX/UI design & development of a new digital platform for MATTE agency + development of refreshed brand identity (from hype-makers to taste-makers) incl. Andy Balboa, designer
DESIGN STRATEGY, UX/UI, INFO ARCHITECTURE, CMS DESIGN, DIGITAL PRODUCTION, DEV, PRODUCT MGMT
2023 MATTE PROJECTS THOUGHT LEADERSHIP, DIGITALresearch, strategy, graphic design, writing, program direction and hosting for an internal thought leadership pre-literature document and agency-wide demonstration from the digital department to internal MATTE team; ‘how TikTok has changed production; how production has changed for TikTok’.
THOUGHT LEADERSHIP, DIGITAL PRODUCTION, SOCIAL, RESEARCH