REIONTHEWALL






rei is a left + right brain digital polymath / degen living in Brooklyn, NY working at the intersection of technology, culture, and research. hands in (and on) all things interdisciplinary—AI research / applications, strategy, product/ion, UX/UI design and development, blockchain, information & CMS architecture, design thinking, human-centered design, HCI, and applied research. deeply into people and the internet. anthropology + ethnography + literature bg from University of St. Andrews. currently leading MATTE’s digital team as Director, Digital and Enterprise Innovation. interested in digital culture, thinking about things too deeply, building AI art and applications, drawing + reading comics, and all things web2, 2.5, and 3. NFT NYC selected artist ‘23 + 24 korean / minnesotan




2024 BILLIE EILISH FRAGRANCE PLATFORM RELAUNCH director, digital for platform design direction, UX/UI, and development consulting for Billie Eilish’s fragrance website—focus on minimalist design + gallery-style UI that highlights product forms as art pieces + responsive user experience. incl Tanya Lize, designer 
DESIGN STRATEGY, UX/UI, DEV