REIONTHEWALL
rei is a left + right brain digital polymath / degen living in Brooklyn, NY working at the intersection of technology, culture, and research. hands in (and on) all things interdisciplinary—AI research / applications, strategy, product/ion, UX/UI design and development, blockchain, information architecture, design thinking, human-centered design, HCI, and applied research. deeply into people and the internet. anthropology + ethnography + literature bg from University of St. Andrews. currently leading MATTE’s digital team as Director, Digital and Enterprise Innovation. interested in digital culture, thinking about things too deeply, building AI art and applications, drawing + reading comics, and all things web2, 2.5, and 3. NFT NYC selected artist ‘23 + 24 korean / minnesotan
2024 KEN FULK PLATFORM RELAUNCH + ASSET GENERATION
design strategy, UX/UI, development, and AI model build + digital production for Ken Fulk’s digital platform & brand expansion into luxury retail—leveraging research-driven design + custom stable diffusion model build for reimagined brand image generation (their products imagined through a surrealism painting style) to deliver high-impact digital experience (that preserves their signature personality + playfulness) with a lean team
ꜰᴇᴀᴛᴜʀᴇᴅ ᴏɴ ꜱɪᴛᴇɪɴꜱᴘɪʀᴇ + ᴍᴀxɪʙᴇꜱᴛᴏꜰ 👾
DESIGN STRATEGY, UX/UI, INFO ARCHITECTURE, CMS DESIGN, AI, DEV, EXPERIMENTATION