2024 MATTE SUPERBOWL HELMET, AI
MATTE last-minute social asset nod to Superbowl LVIII, AI imagery via Midjourney, post-production, in collab with Rene Gibson (3D)
AI, SOCIALDIGITAL PRODUCTION, 3D

2024 HERE ON TOUR, WEB3, DIGITAL DESIGN + UX / UI   digital design strategy, branding, and UX / UI design for artist Niles Luther’s genesis NFT collection converging classical music, fine art, and the blockchain— “HERE, on tour”, development by Niles Luther
UX/UI, WEB3, DESIGN, DESIGN STRATEGY, BRANDING

2024 MATTE FILMS WEBSITE design / development of mini splash for the film arm of the MATTE ecosystem, incl. Andy Balboa (design) & Lucas Vocos (development)  
UX/UI, DEV, DESIGN STRATEGY 

2024 BROADWAY LOCALUX/UI e-comm design, site art direction (+ digital design treatments) & build (on cargo.site) for Drew Clark’s NY based label broadway local 
UX/UI, DEV, DESIGN STRATEGY, DIGITAL PRODUCTION

2023 OFFICE-CORE SERIES FOR MATTE SOCIAL, AImini social collab with Chester Huynh (sr brand manager) for MATTE, office-core social series imagined through Midjourney AI 

"the majority of AI imagery you see is either very weird or very beautiful, and occupies a space you either know very well or not at all—the intentionality behind this series was to straddle the line between both dichotomies and make something that felt yes very AI but also very true to us"

AI, SOCIAL, DIGITAL PRODUCTION

2023 MUSEUM CONSULTANT PORTFOLIO UX/UI design, custom iconography design, custom infographic design, work through rei + Charlie Williams ‘s UANDME.studio
UX/UI, DESIGN STRATEGY, ILLUSTRATION

2023 JRNY NFT COLLECTIVE, PLATFORM BUILD digital lead for UX/UI platform design & development for JRNY NFT collective (+ info / CMS architecture), through MATTE projects incl. Rene Gibson (3D), Tommy Park, Andy Balboa (design) 
DESIGN STRATEGYUX/UI, INFO ARCHITECTURE, CMS DESIGN, 3D, WEB3, DEV, NFT

2023 MATTE PROJECTS AGENCY DIGITAL REBRAND (PLATFORM REDESIGN)end-to-end digital lead covering design strategy (information + CMS architecture), UX/UI design & development of a new digital platform for MATTE agency to align with new brand identity and agency needs, via MATTE & incl. Rene Gibson (3D) Andy Balboa (digital design), Max Levine (seo), Chester Huynh (brand) & Lucas Vocos (development)
DESIGN STRATEGY, UX/UI, INFO ARCHITECTURE, CMS DESIGN, DIGITAL PRODUCTION, DEV, PRODUCT MGMT 

2023 MATTE PROJECTS AGENCY DIGITAL REBRAND (BRANDING)digital design and production lead for MATTE Projects agency digital refresh (brand and design system), aspirations to move the brand from hype-makers to taste-makers, via MATTE & incl. Andy Balboa (design), Chester Huynh (brand) 
DESIGN STRATEGY, DESIGN, BRANDING